About us

Meet Simplicity Gallery Founder

Simplicity Gallery is a proudly Egyptian brand, born from the vision of Dalia Youssef in 2012. A true artist at heart, Dalia infused her passion for creativity and design into every facet of the brand, guiding it to become a celebrated name in hand-painted fashion. Her commitment to simplicity and elegance has inspired the creation of beautiful pieces that resonate with authenticity. Each bag is hand-painted using the finest materials, showcasing the artistry and craftsmanship that define Simplicity Gallery. Discover the beauty of hand-painted elegance through Dalia's exquisite vision.

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Know More About our Co-Founder

Amira El Dimeery joined Simplicity Gallery in 2015 as the General Manager, bringing a wealth of experience and an infectious enthusiasm for creativity. Her visionary leadership and innovative approach have been instrumental in redefining the brand. With a keen eye for detail and a deep understanding of market trends, Amira has played a vital role in expanding the product line and enhancing the overall customer experience. Her commitment to excellence and passion for artistry resonate throughout the hand-painted bags, making each piece a true reflection of her dedication and craftsmanship.

The Powerful Partnership

Together, Dalia and Amira have cultivated a powerful partnership that has significantly propelled Simplicity's growth. By combining their strengths—Dalia's artistic vision and Amira's strategic insight—they have transformed the brand into a vibrant hub of creativity and innovation. Their collaborative efforts have allowed them to explore new avenues, reach broader audiences, and continually elevate the quality of their products. This synergy has not only strengthened the brand identity but has also fostered a deeper connection with customers, turning Simplicity into a cherished name in the world of hand-painted fashion.